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Print Tec president Bill Farquharson has been in sales since 1982, when we went to work for UARCO Business Forms. Four years later, when it was widely agreed that Bill does not play well with others, he started his first company, Advanced Form Systems. From there, where he sold forms and printing, he stumbled upon digital printing right at the onset, thanks to an article in the Wall Street Journal. As an early adapter of the technology, Bill wrote training programs for Xerox, Indigo, Heidelberg Digital (back when there WAS a Heidelberg Digital) and many others in an effort to help printers make the jump to this new profit opportunity. Next up, Bill got into sales training and created a prospecting program (Get Sales NOW!) that has become a huge success. As a speaker, writer (Graphic Arts Monthly, WhatTheyThink.com), consultant, and sales coach, Bill stays busy. When he is not racking up the frequent flier miles, he returns home to Duxbury, Massachusetts where his wife and three young daughters await....along with a long list of things for him to do (take out the garbage, pick up the cleaning, mow the lawn....). |
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Sara currently runs her own consulting firm and is the North American sales representative for an international research firm. Previously, she was Vice President for a national recruiting firm where she qualified for their Sales Performance Club each year. Sara earned an MS from Northeastern University and a BA from St. Lawrence University. |
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Dan Bird has been a print sales coach for over 13 years and is a senior coach for Print Tec’s “Get Sales NOW! prospecting program, headed by Bill Farquharson, the industry’s leading expert on print sales development. Dan has worked with hundreds of print sales reps from all over the country. He has helped reps new to the industry get a solid start in consultative print sales and has helped seasoned reps grow to new levels of success. Dan hails from the Greater Boston area, is president of DPB Consulting, a Boston University graduate and an active member of many industry professional associations including Print Industries of New England (PINE). |
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Dee Ann lives and works on the Upper East Side of Manhattan and has been a sales coach for Print Tec since 1998 She is the mother of Hannah (13), Benjamin (9) and Claire (9). With her husband Keith, who is the Senior Pastor at Trinity Baptist Church, she leads/teaches an 8-month intensive leadership course called Trinity Leadership Initiative. Dee Ann has a passion for identifying potential in individuals, then helping them to move towards that potential. Originally from Texas, she loves New York City and has made it her home for the last 13 years. |
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Stefanie Rosenfeld lives in and works in Pennsylvania. She has been with Print Tec for one and a half years. She has previously been a leader in sales, sales management and sales training for ADP and The Gartner Group. Stefanie enjoys helping sales people identify and reach beyond their goals and putting together a creative plan to help achieve them. She lives with her husband Michael who is in sales in the employee benefits field and their two children Josh (7) and Alison (6). |
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Lisa Peskin has more than 15 years experience in sales performance and management. Throughout her career, she has developed an award–winning reputation as a motivational and results-oriented sales professional. Under her engaging leadership, Lisa helps firms to staff and cultivate top performers in a dynamic team-selling environment.
Through sales training, just-in-time support and succession planning, her programs center on cultivating talent and demonstrating the ROI impact that sales can have on a company’s bottom line. This approach has earned her Team of the Year, Region of the Year and nine President’s Club awards within the companies she has worked. And most recently as Vice President of Sales for Automatic Data Processing (ADP), Lisa was instrumental in developing and coaching many of the company’s strongest leaders.
Lisa is an excellent facilitator and customizes her sales curricula to the goals of the organization, dynamics of the sales team and caliber of the individuals in the program. Her energy and enthusiasm guarantee training that is fun, interactive and effective. She has created multiple sales, marketing and management programs that have helped to streamline and re-engineer corporate processes while bolstering sales.
Lisa received a Bachelor’s degree in Psychology from Pennsylvania State University and an MBA in Marketing from Temple University.
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Cary Sherburne is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Ms. Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. In that capacity, she developed and implemented a branding campaign to build brand awareness for IKON in the marketplace as well as enhance employee pride in the organization, and was responsible for all internal and external communications, including trade shows and events, corporate newsletters, and industry and press relations. In the outsourcing role, she set strategic objectives and priorities for IKONís product and services portfolio in its Outsourcing businesses, including development of programs and sales support materials for that environment.
Sherburne was a Director at CAP Ventures, an internationally known firm specializing in market research and strategic consulting for the digital document and print on demand industry, before joining IKON, where she launched and managed the companyís Document Outsourcing Consulting Service.
Her tenure in the printing and publishing industry has also included sales and marketing positions at Xerox Corporation, Indigo America and Bitstream. She is a frequent speaker at industry events, a regular contributor to WhatTheyThink.com and has written three books, available through the National Association for Printing Leadership (www.napl.org). |
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